The Power of Nudges
A friend sent me a link to How Google Employees Cut 3 Million Calories From Their Diets. The changes were accomplished through “nudges”. The idea of nudging people to change comes from Richard H. Thaler’s book Nudge: Improving Decisions About Health, Wealth, and Happiness.
A nudge is something that makes a good decision slightly easier, and/or the opposing bad decision slightly less easy. Nothing is prohibited or exceptionally difficult, it’s just about making the good choice easier than the poor choice. For example, you put healthy snacks in a bowl on the table or counter, and the unhealthy snacks in the back of a cabinet. The unhealthy snacks are still available, but getting one takes slightly more effort. This technique is amazingly good at helping people change certain behaviours.
How could you use the idea of nudges to help your husband and/or kids make better choices? Or maybe making fewer choices that drive you crazy! If you have some ideas, share in the comments so everyone can benefit!
Survey: The current TMB survey is Wives: Want to be ravished? I usually have a pretty good idea how a survey will come out, but I have no idea on this one. I’ve heard a few women talk fondly of the time their husband did this, including some who I would never have expected to enjoy it. I’ve also heard women who sounded like they might get violent if their husband did this. Hit the link and add your anonymous thoughts.
~ Paul – I’m XY, and I think my wife has nudged me into some great things!